RMS Beauty: A Clean Beauty Brand That Prioritizes Natural Ingredients

RMS Beauty: A Clean Beauty Brand That Prioritizes Natural Ingredients

RMS Beauty is a clean beauty brand that was founded in 2009 by Rose-Marie Swift, a master makeup artist with over 30 years of experience. The brand’s philosophy is to create makeup that is both beautiful and healthy for the skin. RMS Beauty products are made with natural and organic ingredients, active botanicals, and safe synthetics. The brand is committed to using only the highest quality ingredients that are safe for the skin and the environment 1.

Product Description

RMS Beauty offers a wide range of products, including skincare, makeup, and tools. Here are some of the brand’s most popular products:

  1. Living Luminizer: This product is one of the brand’s most iconic products. It is a highlighter that gives the skin a dewy, luminous glow. It is made with organic coconut oil, castor seed oil, beeswax, and rosemary extract. It is also free of synthetic fragrances and preservatives 1.
  2. Un Cover-Up Concealer: This product is a lightweight concealer that provides natural-looking coverage. It is made with organic coconut oil, beeswax, and castor seed oil. It is also free of synthetic fragrances and preservatives 1.
  3. Lip2Cheek: This product is a multi-purpose color cream that can be used on both the lips and cheeks. It is made with organic coconut oil, castor seed oil, beeswax, and shea butter. It is also free of synthetic fragrances and preservatives 1.
  4. Eyeshadow: This product is a cream eyeshadow that comes in a variety of shades. It is made with organic coconut oil, castor seed oil, beeswax, and rosemary extract. It is also free of synthetic fragrances and preservatives 1.

Benefits and Uses

RMS Beauty’s products are designed to be both functional and healthy for the skin. The brand’s focus on natural ingredients means that many of their products contain active botanicals that provide benefits beyond just cosmetic coverage. For example, the Living Luminizer is made with organic coconut oil, which is known for its moisturizing properties. The Un Cover-Up Concealer is made with organic coconut oil and castor seed oil, which help to hydrate and nourish the skin 1.

The Lip2Cheek is a multi-purpose color cream that can be used on both the lips and cheeks. It is made with organic coconut oil, castor seed oil, beeswax, and shea butter, which help to hydrate and nourish the skin. The Eyeshadow is a cream eyeshadow that comes in a variety of shades. It is made with organic coconut oil, castor seed oil, beeswax, and rosemary extract, which help to soothe and nourish the skin 1.

Expert Opinion

According to Organic Beauty Lover, “RMS Beauty is one of the OG natural makeup brands started in 2009 by Rose-Marie Swift, a master makeup artist for 30 years. The RMS Living Luminizer was one of the first natural makeup products I ever tried. And I didn’t love it. But there are some RMS makeup products I do enjoy, and I’ll be sharing them today. RMS Beauty values runway ready makeup performance and clean ingredients in their expansive line of foundations, blushes, eye makeup and even skincare. While the line is for the most part all natural, RMS does include some synthetics here and there. Overall, RMS has a stronger focus on natural ingredients than some other newer clean makeup brands like Jones Road Beauty and Tower 28” 1.

SOME IMPORTANT FAQs:

  1. Does RMS Beauty use clean ingredients?RMS Beauty products are made with natural and organic ingredients, active botanicals, and safe synthetics. The brand is committed to using only the highest quality ingredients that are safe for the skin and the environment 1.
  2. Are RMS Beauty products made with natural or synthetic ingredients?All of RMS Beauty’s products are a hybrid of natural and organic ingredients, active botanicals, and safe synthetics. They have always used safely-selected synthetic ingredients and look to a multitude of research and consult with chemistry and regulatory experts 1.
  3. Are RMS Beauty products gluten-free?RMS Beauty offers certified gluten-free products. You can check out their certified gluten-free products here: 1.
  4. Is RMS Beauty cruelty-free?Yes, RMS Beauty is cruelty-free. They are Leaping Bunny certified and do not sell in countries where animal testing is required 1.
  5. Are all RMS Beauty products vegan?No, not all RMS Beauty products are vegan. You can check out their vegan products here: 1.
  6. Are RMS Beauty products soy-free?RMS Beauty products are soy-free 1.
  7. Are RMS Beauty products dairy-free?RMS Beauty does not use dairy in any of their products 1.
  8. Are RMS Beauty products fragrance-free?Most RMS Beauty products are free of synthetic and natural fragrance with the exception of the below:
    • Color Block High Impact Lipsticks and Balmy Tint Hydrating Lip Balm contain synthetic fragrance at less than 2%.
    • Balmy Nights 1.

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RMS Beauty: A Clean Beauty Brand That Prioritizes Natural Ingredients

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